Motocross sponsorship in 2025 isn’t just about being fast on the track—it’s about being visible, marketable, and professional both on and off the bike. Whether you’re a local amateur or pushing into the national scene, getting sponsored can help reduce your racing expenses and give you access to better gear, parts, and support.
But with thousands of riders chasing limited sponsorship deals, how do you stand out?
Here’s your step-by-step guide to securing motocross sponsorship in 2025:
1.
Build a Solid Riding Résumé
Before companies will invest in you, they want to see your racing credentials. Your résumé should include:
- Racing history (classes, series, years active)
- Top finishes and results
- Photos or videos of you racing
- Upcoming race schedule
- Social media links
- Personal goals and what you’re looking for in a sponsor
Keep it clean, easy to read, and professional. PDF format is best. Update it regularly.
2.
Grow Your Social Media Presence
In 2025, your social following matters almost as much as your lap times. Sponsors want riders who can represent their brand in front of an engaged audience.
- Instagram, TikTok, and YouTube are the top platforms for motocross content.
- Post regularly with good photos and video clips.
- Tag brands you use and interact with.
- Share training, behind-the-scenes, race day content, and honest reviews.
- Be respectful, authentic, and consistent in your messaging.
Tip: Brands value engagement more than follower count. 2,000 real, active followers are more powerful than 10,000 inactive ones.
3.
Use Sponsorship Platforms
Many companies now use rider support platforms to find and manage sponsorships. These make it easier for both riders and brands to connect.
Some of the most popular in 2025 include:
- Hookit (now powered by TeamSnap)
- MXSponsor
- SponsorHouse
- FlowVision Rider Support
- BRAP Offroad
You’ll typically create a rider profile, upload your résumé, and apply to specific companies offering sponsorship. Many offer “tiered” support, from discounts to full-ride support depending on your level.
4.
Reach Out Directly to Brands
If you want to go the extra mile (and you should), email or message companies directly. Here’s how:
- Find the company’s rider support or marketing contact on their website or social media.
- Send a brief but personal message, including your résumé, why you like their brand, and how you can help promote them.
- Follow up, respectfully, if you don’t hear back in a couple weeks.
Don’t just ask, “What can you give me?” Show what you bring to the table.
5.
Be Professional—On and Off the Track
Brands want ambassadors who reflect their values. You don’t need to win every race, but you do need to:
- Represent the brand respectfully online and in person.
- Show up to races prepared and in branded gear.
- Help promote their products, post reviews, tag them in content, and refer others.
- Avoid online drama or trash-talking.
Sponsorship is more like a job than a giveaway, treat it like a business relationship.
6.
Start Local and Work Up
Most riders don’t get full factory support overnight. Start by targeting:
- Local bike shops
- Gear companies
- Energy drinks, graphics companies, tire brands
- Your local dealership (they often have access to OEM support programs)
Prove your value, and those early sponsors will often refer you to larger companies.
7.
Track Your Impact
Keep a running log of:
- Social media growth
- Race results
- Events attended
- Content you created for sponsors
Send your sponsors mid-season and end-of-season updates to show what you’ve done. This will help you renew or level up your deal next year.
Conclusion
Getting sponsored in motocross is more achievable than ever, but it takes hustle. You don’t have to be a pro to earn support. You just need to be marketable, reliable, and proactive.
In 2025, sponsorship isn’t just about speed, it’s about visibility and value. Treat your racing like a brand, and the right companies will want to be part of your journey.
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